Catalogue marketability intelligence for regulated products

Additional revenue is already in your catalogue.

Kensai reveals exactly where your portfolio and pipeline can grow next, and what it takes to get there. Specialised in supplements - one of the most fragmented, high-volume and regulation-sensitive categories in global retail.

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Backed by Innosuisse Techstars Spring '26

Supplements Functional Foods Functional Drinks * Skincare & Cosmetics * Personal Care * Baby Care & Toys * *Coming Soon Supplements Functional Foods Functional Drinks * Skincare & Cosmetics * Personal Care * Baby Care & Toys * *Coming Soon

Why this matters

Global retailers are sitting on thousands of products with untapped international potential.

Every unassessed SKU is revenue left in the catalogue. And every market introduces its own rules on ingredients, dosages, labels, claims and distribution.

Without a clear view of what can be sold where, viable products remain stagnant, market expansion slows down, and revenue stays trapped in markets you could already enter.

Millions

In revenue loss. Potential earnings are lost when internationally viable products fail to navigate the assessment process.

Weeks

Of manual review. Often required before teams know where a product can sell next, and whether it is worth onboarding.

40+

Regulatory frameworks. Shaping whether a product can be listed, restricted, adapted or blocked.

The problem

Retailers do not have a clear view of what their catalogue can sell, and where.

In supplements, the product data exists. The demand is there. The markets are open. But the decision of whether a SKU can be sold in a specific country is still trapped across spreadsheets, supplier documents, regulatory databases, legal interpretations and manual reviews that do not scale.

Assessing every regulated SKU manually across markets is too slow, so large parts of the catalogue never get properly assessed at all.

Documentation arrives incomplete, inconsistent or too late, delaying listing decisions before they can even start.

Markets are checked one product at a time, one country at a time, making expansion slow, reactive and dependent on already overloaded teams.

When market rules change, there is no system to identify which SKUs are affected, until a product gets flagged, fined, held or pulled.

What Kensai does

From product pipeline and catalogue to market expansion decision, in minutes, not weeks.

Immediate information across teams. No spreadsheets.

Connect

Connect your catalogue, upload supplier documents, or scan a new product opportunity. Kensai reads ingredients, labels, claims, certifications and supporting documentation.

Assess

Kensai maps every SKU against target markets, identifying where it is ready to list, restricted, blocked, or missing required information.

Prioritise

Identify products with high cross-market potential and fast-track entries by prioritising commercial impact over complexity. Kensai calculates revenue opportunities per SKU, category, and market before you commit resources.

Act

Get a clear path for each SKU and market: what can move now, what needs to change, and which SKUs need attention before the next rule change hits.

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Who uses Kensai

Built for the teams turning product catalogues into international revenue.

Merchandising / Category

Identify and prioritise products with the highest cross-market potential.

Surface the SKUs and categories with the strongest expansion upside, and put your buying and assortment decisions behind the products most likely to win abroad.

GTM / Expansion

See which high-potential markets each SKU can enter next and what blocks the rest.

Plan market entry around what's actually ready to list, sequence launches by opportunity, and stop waiting on manual review to move.

Compliance

Focus review on the SKUs, markets and blockers that matter the most.

Replace blanket manual checks with targeted attention, and stay ahead of rule changes before a product gets flagged, fined, held or pulled.

Product Operations

Turn supplier documents and product data into a fast, repeatable onboarding workflow.

Standardise listing and expansion across the catalogue so onboarding scales without scaling headcount.

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The outcomes

What changes when your catalogue becomes a revenue engine.

Full revenue visibility

Estimated per product, per market, before you commit.

10×

Faster SKU onboarding across international markets.

50+ markets

Assessed in one workflow, so expansion opportunities do not wait on manual review.

Minutes

To know what can list today, what needs documentation, and what needs to change.

Built by operators who lived the problem

We spent years wishing this existed.

Karina Valencia

Co-Founder

Karina has spent 18 years moving fast across borders under real pressure. 3× scale-up operator who directed market entries at Palantir in the run-up to IPO and managed an $11M CPG portfolio at P&G.

Dr. Leonie Bode

Co-Founder

Medical doctor and founder of Switzerland's first venture-backed longevity clinic. At Kensai, she leads the science and regulatory intelligence layer to navigate regulation across consumer health.

Team background